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4Sight Construction Group heads in a New Direction, Visually and Conceptually, with New Corporate Identity.

4Sight Construction Group (4Sight) has been working with Tallgrass Studios since 2015 to develop a new corporate identity that best represents the core of their business philosophy while incorporating all service divisions under one name/identity. 4Sight is a fully integrated construction group providing; general contracting, heating, ventilation, air conditioning (HVAC), mechanical installation and service, and environmental services for their clients; their new logos, taglines and corporate identity now reflects their unique and integrated service offerings.

Much thought and consideration went into the company name, colors, and icon at business conception. 4Sight selected the compass icon to best represent their company’s attributes. A compass is a surveying or navigational instrument developed to look carefully in a certain direction, and can be used to measure true direction. The compass is the beginning of a plan and the foundation of foresight – or 4Sight.

Tallgrass Studios redesigned the compass with a modern feel and utilized colors to segment the logo to represent the different service divisions for the company. The main color, Dark Blue, was selected for their core vales of trustworthiness, dependability and commitment, and as their main service, General Contracting. Red was chosen for Mechanical Services that include heating, air conditioning, service and installation. Green represents Environmental areas of their work, such as finding more sustainable ways to do business, restorative development, and demolition reclamation.

New taglines that play off the navigational theme were created to supplement each division.

Time was spent finding the right combination of elements, but eventually a new logo and graphic standards were put into place. Tallgrass designed and applied the new identity to collateral pieces, business cards, letterhead, vehicle wraps, construction signage, and, on July 1, 2016 launched a fully functional website that features an animated logo, customizable page information, news feed blog, image galleries and customizable forms that corresponds to their existing email marketing.

Visit their website at 4sightconstruction.com to see the logo and brand in action!

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