Tallgrass Studios worked with representatives of Kara Gardens to create a flexible branding strategy to market their flowers and crops, and promote the connection of the earth with the community. Their new identity encompasses imagery that emulates the beauty, personality, culture, and connection that a garden brings to life. The work included a new symbol, logotype, tagline, color scheme, fonts, and a graphic standards document.
Kara being a Celtic word for connection, the spirals in the icon are influenced by traditional Celtic knotwork and imagery. The soft spring color palette and stylized floral elements were influenced by the client’s embroidered wedding memento that included a flowering vine. An approachable, handwritten typeface complements the icon and reinforces the welcoming nature of Kara Gardens.