Our 10 step process
The roadmap to success
Investigate
Step 1
Research
A deep-dive into the company and industry to determine who customers and competition are, as well as identifying potential issues or opportunities.
Step 2
Analysis
Knowledge gained in the research stage is evaluated to figure out how it can inform a strategy and concept.
Step 3
Strategy
Defining the plan of action. What the company stands for and how it should present itself to elicit the desired response is determined.
Create
Step 4
Concept
Bridging the gap between the idea of the company and how it will be visually depicted. The use of imagery and symbols to represent ideas and feelings comes into play.
Step 5
Copy
Figuring out what to say and how to say it. How a company speaks to its audience has a huge effect on public perception.
Step 6
Design
The look and feel. Layouts of visual elements such as symbols, typography, color palette, photography, paper, and graphic components finally get chosen or created.
Implement
Step 7
Production
The process of making it come to life. This can be anything from building a website, to printing a brochure, to manufacturing a sign.
Step 8
Implementation
The launch. Where all the hard work goes public. The first 7 steps don’t amount to much if they aren’t put into action.
Step 9
Fulfillment
A service that will make your marketing department very happy! It makes warehousing, shipping, and tracking orders simple and efficient.
Step 10
Promotion
Getting seen, heard, and understood by your audience through a variety of mediums developed through a marketing plan.
