Open hearts and change minds
It all starts with the statistics of a local, regional, or national social issue. If 76% of teens have their first drink at age 12, we should all be aware of this and receive info on how to change it for a healthier community.
Talking to your target audience is key for a social awareness campaign to work. You need to know the barriers in front of the issues.
What is the best way to reach your target audience? What message will make them listen? How will we measure the results? All a part of the strategy.
Developing memorable messaging and imagery can influence positive change. The best campaigns get people to think with their emotions.
We’ll stretch your budget far, negotiate contracts with media, and get as much free press and advertising as possible.