Social Awareness
Open hearts and change minds
Research
It all starts with the statistics of a local, regional, or national social issue. If 76% of teens have their first drink at age 12, we should all be aware of this and receive info on how to change it for a healthier community.
Focus Groups
Talking to your target audience is key for a social awareness campaign to work. You need to know the barriers in front of the issues.
Strategy
What is the best way to reach your target audience? What message will make them listen? How will we measure the results? All a part of the strategy.
Campaigns
Developing memorable messaging and imagery can influence positive change. The best campaigns get people to think with their emotions.
Outreach
Budgets
We’ll stretch your budget far, negotiate contracts with media, and get as much free press and advertising as possible.