Tallgrass Studios worked with representatives of Simple Wellness to create a branding strategy that updated and expanded their current identity. The new identity reflects the vision, culture and unique combination of services provided by their organization. The branding work included a new name, symbol, logotype, color scheme, fonts and a graphic standards document. Promotional work included a new website, correspondence materials, signage and digital advertisements.
The Simple Wellness logo portrays characteristics that communicate the value of their expertise and service. Seven petals and colors intertwine to form a cohesive icon for the brand. This reflects the elements of their fundamental seven-part program for achieving ideal health. The identifiers highlight the three branches of service of wellness, fitness and medspa.
Tallgrass Studios designed and built a new website for Simple Wellness to promote the growth of their health and aesthetics programs. The homepage features a short introductory video, programmed to autoplay only on an initial visit. The considerable array of health and aesthetic services are easily accessible, with separate menus organized by condition and service type. Copy-heavy pages make use of tabbed content panels to sustain manageable page lengths. Sections of the site are color-coded according to their seven-part program for health. The site also features a custom events calendar, promotional landing pages and a private nurses’ portal. The immersive, bright and clean feel of the site conveys feelings of healthfulness and reinforce the Simple Wellness brand promise.