Case Studies
Tallgrass Studios’
Identity Strategy to Branding Success
Developing a successful identity strategy for your product or service is key to the Tallgrass Studios’ Identity Plan. Beginning with answers to the classic investigative questions of Who? What? When? Where? and Why?, we develop your brand by correlating the answers with your company’s mission and/or goals.
Your company’s brand is not your product, your logo, your website, or your name. It is the image of you that your customers see, feel and think about your company, your services or your products. The elements used to convey the image include each of these promotional elements – but more importantly, your image conveys your essence and defines you in the marketplace.
Apple is a recognizable example of the concept of a company image. They sell computers and phones but….is that what people think or feel about them? No, people think they sell well-designed, easy to use computers and phones – that is the essence of the company, their brand.
Tallgrass Studios has developed an Identity Strategy that will guide you to create your own “brand” that will set you apart from your competition by relaying the essence of what you are. Your brand will work with your business model to communicate a clear, consistent message.
To remain relevant in the Information Age, Tallgrass offers clients a unique, custom-designed intranet website to place orders, search past designs, review ordering history and use as a communication tool. Tallgrass employs state-of-the-art equipment and software and
pays for continuing education to stay current.