Case Studies

IDENTITY STRATEGY

TO BRANDING SUCCESS

click through the slides to learn more

RESEARCH

KNOW YOURSELF

your competition, customers, and market!

To develop a successful identity strategy, we need to understand your core values, philosophies, and the culture behind what drives your company. This understanding will form the foundation of your identity and is the first step in creating a solid corporate identity. Hire us to create and lead focus groups, develop and analyze surveys, run a test market and/or investigate your competition

RESEARCH – case study A

PrairieFire Coffee Roasters

The company was started in 1960 and grew into three main areas each with it’s own logo and identity; Office Coffee Delivery Service, Coffee Roasting and Restaurant Coffee Supply. Tallgrass Studios facilitated a focus group to decide how to handle all three identities going forward.

RESEARCH – case study B

NewLeaf Vein & Aesthetics

With a focus on specializing in vein treatments, this was a start up medical spa. This area of service was and still is highly competitive in the Midwest and most of the research was spent looking at other medical spas in the area.

NAME and SLOGAN

THE MOST IMPORTANT

components to any company’s identity

Names and slogans are powerful. The right name can make all the difference in your image. Each word used in a name or slogan has a distinct meaning and must be carefully selected. Get the name and slogan right and your branding is halfway there. Since the year 2000, our name and slogan creation process has helped successfully brand local, regional and national clients.

NAME and SLOGAN – case study A

PrairieFire Coffee Roasters

Using information from the focus group, Tallgrass Studios suggested the company create one new name that would represent all areas of the business. Having roasted their own coffee since 1980, a trade specialty that most competitors did not offer, we decided to focus on a name promoting coffee roasting in the Midwest where the company started.

NAME and SLOGAN – case study B

NewLeaf Vein & Aesthetics

The concept behind the name NewLeaf was the old saying “turn over a new leaf”, which means make a fresh start in your health and appearance. Appropriately, a leaf has a vein making it even more perfect for a company specializing in vein treatments.

LOGO

The symbol, mark or icon

PEOPLE REMEMBER

Simply put, your company’s logo is your recognizable identification in the marketplace. It must work well within your identity strategy to
communicate and project your desired image. The meaning of the icon is the key element. The concept behind the symbol promotes your identity. Our logos have been recognized nationally for their effective design and have been published in several international industry publications because of their excellence.

LOGO – case study A

PrairieFire Coffee Roasters

Since starting all 3 companies in 1960, Sam Riffel was highly respected by his employees. Because of this, the client chose the logo with the coffee roaster throwing coffee beans on the burning prairie to resemble Riffel.

LOGO – case study B

NewLeaf Vein & Aesthetics

If you turn over a new leaf and make a change for the better, then you will have a happy heart. Some leaves are in the shape of a heart. In the logo, the leaf turns over to reveal a heart.

CORRESPONDENCE

Visual Identity Graphic

STANDARD GUIDE

Consistency is our creed. The visual elements are usually presented on letterheads, envelopes, forms and business cards. The Visual Identity Graphic Standard Guide is made up of primary and secondary colors, primary and secondary fonts, taglines, graphic elements, approved uses and incorrect uses of the logo. We will take you through the process of identifying the visual elements that will effectively become your Visual Identity Graphic Standard Guide.

CORRESPONDENCE – case study A

PrairieFire Coffee Roasters

The color of green from the logo was used as an accent color and the back of the business card tells a story about Sam, the coffee roaster.

CORRESPONDENCE – case study A

NewLeaf Vein & Aesthetics

A pattern of leaves was created from the leaf of the logo. This pattern began a consistent look for all elements of the identity system.

WEBSITE

MOST COST-EFFECTIVE

way to advertise your business

Present 24 hours a day, 7 days a week in the global marketplace, you have pages of full-color messages that promote your business, values, mission and services. If you build a quality content management website and keep it updated, interactive and engaging….they will find you. We create custom websites in-house and choose the most appropriate programmers for the functions you need to build your success online.

WEBSITE – case study A

PrairieFire Coffee Roasters

The original website included fire on the prairie crackling and sizzling as the flames moved around the top of the website banner. A motion video was created to promote all services of PrairieFire and the website included an online shopping store.

WEBSITE – case study B

NewLeaf Vein & Aesthetics

Two different sections of the website were created, one for veins and one for aesthetics. Homepage ads were generated in advance to be changed out each month and NewLeaf clients were able to schedule appointments online.

SIGNAGE

One of the easiest ways to create

A FIRST IMPRESSION

Signage represents a one-time cost, but continues to advertise for years. Make sure you set a large enough budget for signs and graphics when opening a new location, especially if the building is in a high traffic area. Our Creative Director has extensive background in the creation and manufacturing process of signage and has the unique ability to design, specify and manage the fabrication of the proper signage to create the right first impression of your business.

SIGNAGE – case study A

PrairieFire Coffee Roasters

A sign was designed to fit onto an existing monument sign. Also, a 24’ x 12’ building sign was manufactured and installed on the back of the
building so it could be seen from a major highway.

SIGNAGE – case study B

NewLeaf Vein & Aesthetics

Marketplace complexes sometimes have specific sign criteria that you need to follow. Tallgrass Studios has experience working with these types of upscale developers and landlords to meet their specific requirements. NewLeaf is just one example.

DISPLAYS

Interior or exterior graphics

ADD FUEL TO THE FIRE!

Complete or add to your company’s identity with interior or exterior graphics, murals, door and window vinyl, reception signs, or wall banners. Use location graphics to ensure a pleasurable experience for your visitors with good way-finding signs outside and inside your building. Ask us to conduct a site survey and we will present ideas that will further promote your identity and enhance your image.

DISPLAYS – case study A

PrairieFire Coffee Roasters

Product decals help make equipment stand out against the competition and are designed using the visual graphic standards for consistency.

DISPLAYS – case study B

NewLeaf Vein & Aesthetics

While the facility was being remodeled, Tallgrass Studios designed full size window clings with photos of body parts in black and white with added text phrases in color. To peak interest we depicted the services without saying the name of the new tenant.

PROMOTIONAL
MATERIALS

PROMOTE,

circulate, distribute!

Marketing materials such as brochures, flyers and product sheets open lines of communication by creating brand awareness, drawing attention and have staying power. Customers may even give them to others who need your products or services. Don’t underestimate the value of a well developed set of marketing materials for your business. Our copy and creative team will help you produce consistent identity solutions for your target market.

PROMOTIONAL MATS – case study A

PrairieFire Coffee Roasters

To announce their new name and identity, PrairieFire invited staff, clients and suppliers to an event that served food and entertainment. During the event, they unveiled their new look.

PROMOTIONAL MATS – case study B

NewLeaf Vein & Aesthetics

Tallgrass Studios laid out newspaper inserts, brochures, flyers, and statement stuffers to promote NewLeaf services and staff members.

VEHICLE GRAPHICS

Mobile advertising,

WRAP IT UP!

Mobile advertising is a powerful tool! A recent study by Outdoor Advertising Magazine shows that 99% of respondents believe that mobile advertising is more effective than traditional outdoor advertising. Don’t underestimate the power of mobile billboards to add a cost-effective layer to your branding success plan. If you think vehicle wraps are just for delivery trucks, think again. We have developed vehicle wraps for more than 80 vehicles in the past 5 years.

VEHICLE GRAPHICS – case study A

PrairieFire Coffee Roasters

These vehicles can be seen all over the United States delivering fresh coffee on time.

VEHICLE GRAPHICS – case study B

NewLeaf Vein & Aesthetics

Wrapping the delivery trucks with black and white body parts and the leaf pattern combines all the best parts of the identity into one place for an attractive
display.

ADVERTISING

Make it

DIGITAL!

Traditional advertising relied heavily upon print ads in publications – and that has declined steeply as the internet has become our source of choice for information. Skip the traditional ad placement and initiate a campaign that includes: TV, email marketing, online advertising and social media announcements. Ask us to develop a plan that focuses on using current media to connect you with your audience where they will hear you the most.

ADVERTISING – case study A

PrairieFire Coffee Roasters

Tallgrass Studios composed several press releases to get news coverage of the new name and identity and also generated a direct mail campaign to customers to let them know of the change.

ADVERTISING- case study B

NewLeaf Vein & Aesthetics

For 4 years, Tallgrass Studios prepared a yearly advertising plan that included advertorials, digital eblasts, flyers, newspaper and TV ads, direct mail campaigns and demonstration events.

Tallgrass Studios’

Identity Strategy to Branding Success

Developing a successful identity strategy for your product or service is key to the Tallgrass Studios’ Identity Plan. Beginning with answers to the classic investigative questions of Who? What? When? Where? and Why?, we develop your brand by correlating the answers with your company’s mission and/or goals.

Your company’s brand is not your product, your logo, your website, or your name. It is the image of you that your customers see, feel and think about your company, your services or your products. The elements used to convey the image include each of these promotional elements – but more importantly, your image conveys your essence and defines you in the marketplace.

Apple is a recognizable example of the concept of a company image. They sell computers and phones but….is that what people think or feel about them? No, people think they sell well-designed, easy to use computers and phones – that is the essence of the company, their brand.

Tallgrass Studios has developed an Identity Strategy that will guide you to create your own “brand” that will set you apart from your competition by relaying the essence of what you are. Your brand will work with your business model to communicate a clear, consistent message.

To remain relevant in the Information Age, Tallgrass offers clients a unique, custom-designed intranet website to place orders, search past designs, review ordering history and use as a communication tool. Tallgrass employs state-of-the-art equipment and software and
pays for continuing education to stay current.

CLICK TO SEE CASE STUDIES OF THIS PROCESS

Tallgrass Studios’

10 Step Process to Project Success

Step 1
Research
Step 2
Analysis
Step 3
Concept
Step 4
Copy
Step 5
Creative
Step 6
Design
Step 7
Production
Step 8
Implementation
Step 9
Fulfillment
Step 10
Promotion
Tallgrass Studios