Overcome Challenges and Inspire New Ideas with the Creative Process
The creative process can be overwhelming, but it doesn’t need to be. Clients need to be involved with the creative process but should refrain from restricting color choices, typefaces, and imagery and let the creative team do their magic. When the creative team has the lead, this process will go a lot faster and cost a lot less.
The basics of the creative design process:
Concepts drive content.
Content drives creative.
Creative drives consistency.
Consistency drives commerce.
Taking a closer look into how to develop a roadmap will ensure your company’s success.
The creative process starts with a comprehensive knowledge of your organization’s values and objectives, knowing your competitors, and analyzing your target audience. What are the demographics of your consumers? Where do they usually gather information? Who do they connect with?
Embark on a development and refinement phase where tests are conducted on your brand’s name and slogan to ensure that you stand out from your competitors. As your brand advances, create, present, and evaluate the creative elements, which are key to achieving success through a well-planned and organized approach. Ensure that all external and internal content and communication materials are created in line with your brand.
Develop a branding standard guide for creating all content and imagery. This will be the marketing strategy that creates consistency and drives commerce.
It all starts with these steps:
A deep-dive into the company and industry to determine who customers and competition are, as well as identifying potential issues or opportunities.
Knowledge gained in the research stage is evaluated to figure out how it can inform a strategy and concept.
Defining the plan of action. What the company stands for and how it should present itself to elicit the desired response is determined.
Bridging the gap between the idea of the company and how it will be visually depicted. The use of imagery and symbols to represent ideas and feelings comes into play.
Figuring out what to say and how to say it. How a company speaks to its audience has a huge effect on public perception.
The look and feel. Layouts of visual elements such as symbols, typography, color palette, photography, paper, and graphic components finally get chosen or created.
The process of making it come to life. This can be anything from building a website, to printing a brochure, to manufacturing a sign.
The launch. Where all the hard work goes public. The first 7 steps don’t amount to much if they aren’t put into action.
A service that will make your marketing department very happy! It makes warehousing, shipping, and tracking orders simple and efficient.
Getting seen, heard, and understood by your audience through a variety of mediums developed through a marketing plan.