The creative process can be overwhelming, but it doesn’t need to be. Clients need to be involved with the creative process but should refrain from restricting color choices, typefaces, and imagery and let the creative team do their magic. When the creative team has the lead, this process will go a lot faster and cost a lot less. 

The basics of the creative design process:

• Concepts drive content.
• Content drives creative.
• Creative drives consistency.
• Consistency drives commerce.

Taking a closer look into how to develop a roadmap will ensure your company’s success.

The creative process starts with a comprehensive knowledge of your organization’s values and objectives, knowing your competitors, and analyzing your target audience. What are the demographics of your consumers? Where do they usually gather information? Who do they connect with?

Embark on a development and refinement phase where tests are conducted on your brand’s name and slogan to ensure that you stand out from your competitors. As your brand advances, create, present, and evaluate the creative elements, which are key to achieving success through a well-planned and organized approach. Ensure that all external and internal content and communication materials are created in line with your brand.

Develop a branding standard guide for creating all content and imagery. This will be the marketing strategy that creates consistency and drives commerce.