Having exceptional materials is crucial to company success and how customers perceive a brand, but with so many other tasks on your plate as a marketing professional, it can be easy to let small details slip through the cracks.
Investing in a print management service allows you to loosen the reins and know that the details will always be taken care of. Here’s how:
Quality Control: An Eye for Detail from Design to Production
Customers may not always recall a professionally designed mailer, but they will be the first to point out any errors or a low-quality print. Having professional and consistent collateral sends a positive message to the consumer and instills trust in your company, which is why a growing business should emphasize a quality control process for its materials.
Quality control begins in the digital stage before the physical material is printed. Precise design and content editing should be implemented to safeguard your brand reputation through consistency of design and error-free text.
Once the design makes it to press, there is still room for error in the printing process. When you employ print management services there is always someone at the press check dedicated to advocating for the best outcome for your print materials — ensuring that printed colors match brand standards and photos have an accurate color balance.
The physical medium you print on says as much about your company as what’s printed on it. A print management account manager can advise you on the best paper to use for your desired effect or the most environmentally friendly material to use for promotional items.
Protecting Your Assets with Professional Warehousing
Quality control is not only part of the design and printing process but extends to storage and warehousing efforts – especially if you are ordering materials in bulk.
Think about how you currently store marketing items. Are they in your office? How suited is that space to safely store materials? Print assets are valuable, and you may be exposing yourself to costly losses.
A proper off-site warehouse is climate-controlled, eliminating damaging dampness or humidity. Warehousing protects your items from the potential exposure of water leaks and situations where materials may be bent or physically damaged.
Moreover, a warehouse does more than offer proper storage – it keeps your materials in safe hands. Specially-designed shelving accommodates bulk orders, and smart organization guarantees your printed products are protected offsite.
Additionally, if something does happen to your printed collateral in off-site storage, your company may not bear the responsibility and cost of replacing the damaged items.
Utilizing warehouse services may feel like relinquishing control. But realistically you’re protecting assets, creating value, and strengthening a long-term partnership.
Elevate Your Marketing With Print Management Services
The power of your marketing is not only in how impressive it appears but also in how consistent it is replicated across different mediums. With a print management service, your marketing assets go through quality control measures that accurately recreate and extend the impact of your brand.
Extend the life of your marketing assets and stretch your business’s investment. Warehousing allows you to order in bulk and adequately accommodates your inventory in a safe environment. You get all the benefits of professionally printed collateral without needing extra space or worrying about potential damage.
If this sounds like something your business needs, contact Tallgrass Studios. We’re happy to discuss your printing needs and support your marketing strategy.